The BMW film series, The Hire
The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles. The plots of each of the films differ, but one constant remains: Clive Owen plays "The Driver", a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs. Ambush Directed by John Frankenheimer Featured the BMW 740i While escorting an elderly man to an undisclosed location, The Driver is confronted by a van full of armed men Chosen Directed by Ang Lee Featured the BMW 540i The Driver protects a holy Asian child that was brought to America by boat. The Follow Directed by Wong Kar-wai Featured the BMW 330i Coupé and