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Let's face it -- the average Indian is obsessed with a fair complexion. Most dusky Indian beauties would give an arm and a leg to acquire pasty white skin, which we refer to as 'gora-chitta'. It's quite sad to see fresh, smooth-skinned (albeit dark) people ruin the texture and glow of their complexions by using every possible cream, lotion, soap, serum, face pack and what-have-you to become fair. The only ones benefiting from this craze are the fairness product companies who are laughing all the way to the bank. Don't get me wrong -- there are chemicals which work and there are ways to get rid of unwanted pigmentation, but you need to have the correct knowledge of what's good for you and what's not. Check out the ingredients on your fairness product package and read on to get the low-down on what works and what doesn't: 1.Hydroquinone: This is one of the most effective whitening compounds known today. However concentrations used matter immensely and in